Michael Wieland is the Area Vice President EMEA Central at Anaplan, where he leads strategic growth initiatives, helping enterprises leverage cloud-based planning and performance management solutions to drive agility and efficiency. With a deep expertise in digital transformation and enterprise software, Michael works closely with customers and partners to unlock the full potential of decision excellence in both Germany and Netherlands.

Darren Brice is the Director of Technology and Architecture in EMEA at Fluent Commerce, based just outside of Manchester in the UK. A recent addition to the team, Darren brings over a decade of experience in technical strategy and leadership roles in global, multi brand omnichannel and pure play retailers. OMS has been at the heart of that journey, making OMS Evangelism a key part of Darren's day to day activities.

Renowned for his expertise in IT and software solutions across e-commerce and digital innovation, Marcel has led transformative initiatives at The Quality Group (TQG), home to brands like ESN, More Nutrition, and Foodist. His strategic leadership extends to high-impact projects with Google, Wetter.com/ProSieben, and Lufthansa Technik AG—delivering innovative solutions across diverse industries. Marcel is a recognized advocate for sustainable growth and operational excellence. Through his thought leadership, he equips conference audiences with practical insights to navigate digital complexity and adopt future-ready strategies.

Guvenc is a member of the Advanced Solutions Lab at Amazon Web Services, specializing in decision optimization solutions. He holds a PhD in Operations Research and worked as a professor for 16 years. Guvenc was awarded the prestigious Alexander von Humboldt Fellowship for his contributions to public transportation systems planning. Before joining AWS Professional Services, he served as a scientific advisor, helping to develop SaaS solutions for FMCG industry. Currently, his work focuses on supply chain optimization, including transportation and logistics planning, as well as manufacturing operations.

Amar Sanghera leads AWS Supply Chain Strategy & Go-to-Market across Worldwide Retail, Restaurants and Consumer Goods customers. In this role Amar leads strategy, business development and go-to-market for AWS and pan-Amazon supply chain offerings delivering both physical and digital solutions to customers globally. Amar’s background includes extensive technology and line of business customer engagement and solution development experience in Retail and Consumer Goods focused on supply chain, operations, omni-channel, and digital core. Prior to joining AWS, Amar held global consumer industries advisory leadership roles at IBM and Infosys, as well as supply chain executive roles at Johnson & Johnson, and Cummins.

Stefan is Solutions Architecture Lead for Retail and CPG at Amazon Web Services in Germany, where he leverages over 20 years of technology experience to help customers drive innovation and business transformation through the cloud. Guided by the motto "I like people and computers," Stefan focuses on agility, value-oriented culture, and self-organization to combine technology and human interaction in a transformative way. As an experienced leader of digital initiatives at companies like Volkswagen, Microsoft, and AWS, Stefan is passionate about empowering customers to reimagine their business models and deliver exceptional consumer experiences.

Pawel is a Solutions Architect in the Manufacturing domain at Amazon Web Services (AWS) in Germany, where he works with customers on driving cloud adoption and innovation. He brings over two decades of technology experience from companies like Volkswagen, focusing on pragmatic solutions and a passion for IoT/OT and machines. Pawel's background in Software Architecture and his extensive knowledge of the digital supply chain enable him to help customers in Germany modernize their existing procurement, shopfloor and IT operations.

Alex currently leads the Automated Technology, Strategy & Insights teams, responsible for defining and delivering future fulfilment operating models across their International cluster. In his 6 years at HelloFresh, he has held multiple leadership roles in their Technology group, HelloTech, leading supply chain product globally. Prior to joining HelloFresh, he has 20 years experience working in retail technology delivery and consulting roles with Sainsbury's, Javelin Group and Kurt Salmon. He holds an MSc in Physics from Imperial College London.

With more than two decades immersed in the ever-evolving tech landscape, Hector is on a mission to catalyze innovation and empower enterprises to thrive in a digital world. His expertise lies in decoding intricate challenges, particularly within manufacturing, finance, and digital supply chain realms. As a Principal Solutions Architect, he bridges gaps between vision and reality, guiding organizations across EMEA and America toward transformative journeys, nurturing talent, and driving tangible business results.

Rad is a strategic and intellectually engaged senior business leader renowned for driving comprehensive business transformations and optimizing end-to-end value chains across diverse sectors. Deeply committed to lifelong learning and fostering innovation, he brings a proven ability to strategically lead and enhance large-scale end-to-end supply chain excellence. Beyond optimizing operations, he brings a distinct expertise in turning around underperforming businesses and establishing sustainable growth trajectories.